You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Consumer Research.
ANA has found 252 results for you, in 638 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing beyond instincts

In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi
Companies: Johnson & Johnson, machineVantage
November 2, 2020
×

Citation

Leung, Oshima and Mavroudi-Chocholi (2020a, November 02). Marketing beyond instincts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-beyond-instincts


Research papers
×

Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-with-purpose


Research papers

Monetising NPS to drive investments in CX

The volatility of the airline business, navigating oil prices, the environment, exchange rates, etc.makes CX investment decisions very challenging. Monetising NPS and creating a calculator to identify economic return enabled us to gain buy-in for...

Catalogue: Latin America 2020 - Insights Festival
Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale
Companies: MESH Experience, LATAM Airlines Group
October 19, 2020
×

Citation

D'Abreu, Torres, DiGregorio and Baxendale (2020a, October 19). Monetising NPS to drive investments in CX. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/monetising-nps-to-drive-investments-in-cx


Research papers

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
×

Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating-


Research papers

Inca Kola reconnection strategy

Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...

Catalogue: Latin America 2020 - Insights Festival
Authors: Fabian Jalife, Tomas Gross
Companies: The Coca-Cola Company , BMC Strategic Innovation
October 19, 2020
×

Citation

Jalife and Gross (2020a, October 19). Inca Kola reconnection strategy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inca-kola-reconnection-strategy-


Research papers

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
×

Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights-24-7


Research papers

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst, Becky Owens
Companies: Protagonist, LinkedIn
September 15, 2020
×

Citation

Marshall, Verhulst and Owens (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust-11583


Research papers

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: , Faster Horses
September 15, 2020
×

Citation

Dell'Isola and Mayne (2020a, September 15). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/post-covid-19-a-brand-blueprint-for-the-future


Research papers

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020
×

Citation

McCoy, G. (2020a, September 15). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans-11593